Nexo Web journal

Ideas for websites that work harder.

Short, useful essays about conversion, visibility and the decisions behind an effective website.

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02
01Conversion6 min read
01Attention
02Understanding
03Trust
04Action

A beautiful website can still fail.

Four common reasons attractive websites lose people—and the path that fixes them.

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02Visibility7 min read
SEO
AEO
GEO
Useful content

SEO, AEO and GEO start in the same place.

Three ways of being discovered, one durable content foundation.

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